The monarchy is under pressure. Ongoing scandals and waning support from a younger generation suggest an outdated institution with little relevance to the modern era. Enshrined in pomp and pageantry, the coronation weekend is a golden opportunity for the monarchy to demonstrate its ongoing value to the British public. The three days of the coronation […]
Author Archives: Pauline Maclaran
Pauline Maclaran is Professor of Marketing & Consumer Research in the School of Management at Royal Holloway. She is a Fellow of the Higher Education Academy. Prior to becoming an academic she worked in industry for many years, initially in marketing positions and then as a founder partner in her own business, a design and marketing consultancy. During this time she worked with a broad spectrum of public and private sector companies.
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