I am Senior Lecturer in Marketing at Cass Business School, City University London, UK, and a visiting scholar at the University of Sydney, Australia. My research appears in premier and leading academic journals, including Journal of Consumer Research, International Journal of Research in Marketing, Journal of Business Ethics, Journal of Interactive Marketing, and other outlets. My publications reflect my interest in storytelling, social media, and consumer behaviour.
Previously, I was Assistant Professor at ESCP Europe Business School and a visiting scholar at the University of New South Wales in Australia. I hold a doctorate in marketing (PhD) from Maastricht University, the Netherlands. Though I have won awards for my academic research and media exposure, I still count winning my high school's story-reading competition in 1995 as my most impressive accomplishment.