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It’s nice to see siblings getting along – especially when they’re all grown up and fighting for a cause. That’s the story with Cunningham kids Ian, Aidan, Alyssa and Sophia, the foursome who have started their own clothing line. Called LifeCulture Apparel, the line’s goal is to spread the pro-life message in a way that looks good and starts conversations.

All aged from 24 to 16, the boys live in Virginia and the girls are located in Maryland. However their different roles don’t require them to necessarily be in the same place: Ian operates the supply chain side, Aidan is on website optimisation, Alyssa is in charge of designing and hand drawing all the artwork, and Sophia looks after social media.

Besides the fact that they are siblings, there are a few things I like about this label. For one, they make the pro-life message look cool amongst a demographic where it’s often considered old-fashioned. The artwork is trendy and eye-catching, but not so confronting that young people won’t wear it. The messages also focus on the positive, with phrases such as “Choose Life” and “Life Culture.”

Another great aspect of the business is that it aims to engage everyone – not just a particular religious or political group. The siblings want pro-life issues to be recognised for what they are – human rights issues. And specific situations aside, they want the message to shine through that life is beautiful. After all, whatever your views, that’s something that every human being can appreciate!

Tamara El-Rahi is an associate editor of MercatorNet. A Journalism graduate from the University of Technology Sydney, she lives in Australia with her husband and two daughters.