Super Bowl ads have such a premium on them because they’re sure to
get a vast audience. They’re such a pop culture phenomenon, some news
stations have done little features on all the contenders for those
prized spots, how they’re made and the special creativity that goes
into planning them.

NBC has rejected a couple of ads this time around, one from the
animal rights group PETA that borders on the obscene, and one from
Fidelis.org, that is brilliant and beautiful in its simple,
positive message.

What’s up with that?

After several days of negotiations, an NBC
representative in Chicago told CatholicVote.org late yesterday that NBC
and the NFL are not interested in advertisements involving ‘political
advocacy or issues.’
 
Brian Burch, President of CatholicVote.org said, “There is nothing
objectionable in this positive, life-affirming advertisement. We show a
beautiful ultrasound, something NBC’s parent company GE has done for
years. We congratulate Barack Obama on becoming the first
African-American President.  And we simply ask people to imagine the
potential of every human life.”

The rejection is because of the abortion agenda pervading politics
and media. It’s all about abortion. This probably makes them squirm,
because it makes the point of life in the womb, and the smokescreen
excuses abortion providers always use. But those excuses break down
when they’re applied to….say….the president of the United States.

“The purpose of our new ad is to spread a message of
hope about the potential of every human life, including the life of
Barack Obama,” said Burch.  “We are now looking at alternative venues
to run the ad over the next several weeks.”

Meanwhile, you can see it here.

Sheila Liaugminas

Sheila Liaugminas is an Emmy award-winning Chicago-based journalist in print and broadcast media. Her writing and broadcasting covers matters of faith, culture, politics and the media....