This had to happen sooner or later. It’s interesting how the
euphemistic marketing campaign behind the abortion movement that’s
helped them change laws and language in this country for so long is
coming to light more and more now over….a Super Bowl commercial. Oh,
the irony.

Just heard someone from an organization called Choice USA – a group
on a mission to get leaders elected who are ‘pro-choice’ on all sorts
of issues – criticizing the upcoming ad and the CBS network that will
air it, with charges that just don’t hold up. The group sponsoring the
ad, Focus on the Family, is being vilifed as divisive, homophobic and
anti-woman, just to name a few that are repeatable.

Certain ‘women’s groups’, who haven’t expressed a bit of concern
over all the ‘jiggle’ commercials with plenty of girls in bikinis that
could be said to exploit women’s sexuality, are outraged over a
football star doing a commercial during a football game about his
gratefulness for his life.


“Tebow, the Heisman Trophy-winning quarterback for the University of
Florida, and his mother Pam will appear in a pro-life commercial that
tells the story of his risky birth 22 years ago — an ad that critics
suggest could lead to anti-abortion violence, even though none of them
have seen it.”

It’s the politics of fear that build and fed the abortion movement all these decades. But it’s just so….ludicrous. This is going to be a feel-good story, a heart-warming celebration of a mother, her son, and their family.

“It’s a happy story with an inspirational ending, but pro-choice
critics say Focus on the Family should not be allowed to air the
commercial because it advocates on behalf of a divisive issue and
threatens to “throw women under the bus.”

They are becoming unhinged. They talk this way because they think
this way… terms of attacks. They are attacking the messenger(s)
because the message is so reasonable and rich.

“…Gary Schneeberger, a spokesman for Focus on the Family, defended
the ad and said it will stand out on Super Bowl Sunday because its
content is original and family-friendly.

“We’re not trying to sell folks a big-screen TV, we’re not trying to
sell them a soft drink, we’re not trying to sell them a Web domain
name. We’re not trying to sell anything — we’re celebrating families,”
he told

“Some people will be surprised when they see the actual content of
the ad. It’s anything but the way it’s been described with that fiery

And the rhetoric is all over the media, blogosphere and all. Examine this

“On one side of the coin, it is certainly admirable for Tebow to go
through with making an ad like this at this stage in his career; having
such staunch political views can be polarizing to many athletes, and
there’s not many people out there who would stand up for their beliefs
like he has and risk alienating a potential fan base. However, is the
Super Bowl — usually a place for fun and light-hearted humor — really
the right venue for the ad?”

Couple of things….

Who made the belief, in giving birth to babies, political? When did
Tim Tebow ever focus on building or keeping a “fan base”? And, how many
big sports events have, over the years, had commercials made by star
athletes in those sports championing a cause they’re particularly
devoted to, from juvenile diabetes to cancer treatment to literacy
projects in inner-city schools, and so on…? (It seems like every big sporting event, would be the answer.)

It is precisely what big-name athletes do, using their ‘celebrity’
responsibly to influence people with a positive message. Tebow’s
message is that his mother had a choice, and he’s grateful for the one
she made.

Funny, the choice movement can’t live with that.

Sheila Liaugminas

Sheila Liaugminas is an Emmy award-winning Chicago-based journalist in print and broadcast media. Her writing and broadcasting covers matters of faith, culture, politics and the media....