Last week I spent a number of days in New York for the start of fashion week. New York’s Fashion Week marks the start of the fashion season with shows and events following in Milan, London and Paris. This week, Tiger Print will be featuring posts along these lines.
Three years ago, New York started the first ever Fashion’s Night Out. The event, held on the first official day of fashion week, is basically one big party throughout the city. Nearly every store in Manhattan opens its doors for the evening to show off the incoming fall trends. Suited waiters offer drinks and appetizers on polished platters. Additionally many companies pick a charity to donate a portion of the proceeds to.
When the event was first created, the idea was to bring fashion to the public. The first year was an event, this – the third year – was epic. And it’s not just New York celebrating anymore. Chicago, Boston, Houston, Los Angeles, San Francisco, etc.. all hosted events.
I started the night at the famous Macy’s store on 34th street. Tommy Hilfiger and Ms. J, from American’s Next Top Model, walked the red carpet in front of me. Joss Stone sang three songs to a huge crowd outside the retailer, complete with a flash mob dance with Hilfiger models. I even saw the amazingly talented make-up maker Bobbi Brown in action at her counter. (Pic below is what I wore out that night)
As star-studded as Macy’s was, SoHo was the area to be! Every single store in the neighborhood was overflowing with people and each shop attempted to out-do the others. Prada had a live band. Custo Barcelona was transformed into a club with a dj spinning tracks. Kate Spade sales associates sang karaoke on a stage with guests singing and dancing along. Marni handed out balloons.
For me, the most exciting part of the night was the fashionable runway that was created on the sidewalks and streets. Forget the intricately completed store windows. The fashion to really pay attention to was on the people taking part in the evening. And I’m not the only one to pay attention. There were photographers on the streets capturing the inspiration all around. Check out the pictures posted on the C Wonder Stores Facebook account for some great street-style shots.