Another 'pedo' product.The P word, used indiscriminately in recent weeks of Catholic priests who sexually molested minors, has scared a British retailer into withdrawing bikinis with padded bras aimed at seven-year-olds from sale.

The retailer acted within hours of a front-page article in The Sun denouncing the product as a “pedo (pedophile) bikini”.

Now we know how to get rid of this stuff. Good.

Primark, a popular discount chain, is not the first retailer to draw criticism for offering padded bras for kids younger than 10. But the outcry of protest is prompting a growing number of companies to pledge support for Mumsnet’s “Let Girls Be Girls” campaign.

As Mumsnet says, such items “encourages a culture in which children are viewed as sexually available”. And with politicians joining the chorus of condemnation — “completely disgraceful” said Conservative leader David Cameron — Primark showed true penitence:

Announcing the immediate withdrawal of the product, Primark promised to donate any profits from the item to a children’s charity. The product line, it added, “sells in relatively small quantities”.

Good work, you British mums. As for The Sun — good to see that the tabloid draws the line at the pornification of little girls, but what about the older ones who decorate so many of its pages?


Carolyn Moynihan

Carolyn Moynihan is the former deputy editor of MercatorNet