A Danish travel company has announced a new competition based around improving Denmark’s falling fertility rates.  The need for more children is obviously playing on the corporate conscience.  Although the aim is not purely altruistic – the company also says that fewer Danes supporting the older population means fewer holidays.  

The company announced this week that: no one has found out how to help Denmark’s falling birth rate. Until now. Spies Travels announces a competition where you have to make a baby to win http://do-it-for-denmark.dk

Apparently, part of the idea is that Danes are much more likely to conceive while on holiday.  The company also offers an “ovulation discount” to women who prove that they are travelling while fertile, with the chance to win more prizes to help with the baby should they actually fall pregnant.

In 2012 Denmark’s birth rate was down to 10.4 births per 1000 residents, or a total fertility rate of 1.74 births per woman – the lowest in the Nordic region according to official figures.  This novel marketing approach may mean a few more babies this year!



Shannon Roberts

Shannon Roberts is co-editor of MercatorNet's blog on population issues, Demography is Destiny. While she has a background as a barrister, writing has been a life-long passion and she has contributed...