A Canadian retailer exploits a young artist’s euthanasia to market its fashions

Sometime after Canada’s Thanksgiving Day on October 10, a 37-year-old woman named Jennyfer was euthanised. A few days later, on October 24, one of Canada’s best-known fashion retailers, Quebec-based La Maison Simons, launched an advertising campaign based on her wish to die. As part of its “All is Beauty” marketing strategy, the company released a […]

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