When my parents tell stories of their childhood, they speak of wonderful things. They tell us of falls on their bikes, walks with their grandparents by the beach, using the grocery money for ice-cream, and of cricket on the street.

Sometimes I wonder – what will kids of today’s generation tell their children? How they sat on their iPads all day?

That’s exactly what this video looks at. It may just be a Nature Valley commercial but it makes you think: I’d like my kids to have a fuller childhood; one that involves more than staring at a screen. 

Tamara El-Rahi is an associate editor of MercatorNet. A Journalism graduate from the University of Technology Sydney, she lives in Australia with her husband and two daughters.