YELLOW JOURNALISM AT ITS BEST IN THE MOST FAMOUS TABLOID HEADLINE OF ALL TIME (1983)

Many years ago a responsible figure in the world of Irish education had occasion to issue a strong but measured and carefully worded address on a controversial topic of the day. It was duly reported in a tabloid evening paper. But there was nothing measured or careful about the headline. It went something like this: PROFESSOR SLAMS MINISTER AT CONGRESS.

The professor was amused but not entirely displeased with the attention his mild words received as a result. He reflected to me afterwards that he was happy to have been able to give the tabloid an opportunity to use SLAM once again, seemingly its favourite word.

That was a tabloid paper long ago. Language like that was rarely found — merciless sub-editors would have blue-pencilled it out — in what was once called “the quality press”.

Today, however, evidence of chronic intemperate language can be found in any number of news media in which we could formerly have hoped to be served with an account of what is happening in the world around us, couched in reasoned language without a topping of exaggerated emotions.

In little more than the space of a few days recently, I read the following in respectable news outlets:

  • Government plans to reopen schools for pupils with special needs are in chaos amidst a backlash from teachers
  • A row broke out over whether the UK had approved the vaccine first because of the freedoms created by Brexit
  • Patel slams ‘do-gooding’ celebs for Windrush comparison
  • European politicians have mocked Britain’s celebration of its status as the first nation to roll out a vaccine against coronavirus
  • Ministers break pledge by slashing £1bn from rail budget
  • a backlash from the right is brewing

And so it goes. What an unpleasant world they seem to want us to think we live, in which the only way we can relate to each other is through aggressive behaviour?

OK, they are only words. Is it that important?

Yes, it is. Words and the way we use them are important. They both define and refine our cultural life, our civilisation. They do so because they reflect in some way the virtues by which we conduct our lives — temperance, firstly, but also love of truth, justice and charity. Undermine those things in our culture and we are on a short road to a very bad place.

In the context of our current woes, it is also important. Many are beset with temptations to discouragement, despondency and even despair. The negativity and pessimism generated by what has been too readily accepted as a media principle of operation, that good news is no news, is simply destructive of the inner peace now in such short supply.

Underlining this, a cri de coeur went out recently from Janet Daly writing in The Daily Telegraph complaining that the excessive use of distressing films from the frontline is terrifying already frightened people.

“I had to turn off the television news half a dozen times last week”, she wrote, adding, “which, for a journalist who is obliged to stay on top of events, is quite something. I took this uncharacteristic step because I could not bear to watch, over and over again, the same film reports of appalling distress from hospital intensive care wards, some of them featuring interviews with patients who died after being filmed.

“Presumably, the managers of broadcast news believe that this intrusive, emotionally manipulative programming is serving the national interest. By displaying the reality of the Covid epidemic and its consequences for the NHS, they are convincing those who doubt the seriousness of the situation – or who treat lockdown restrictions with contempt – that they are being criminally irresponsible.

“I am sorry to have to tell all of you who are doing this in good conscience – the producers and the film crews, touring hospitals to make sensational film packages from the front line, perhaps with the encouragement of Government ministers – that the delinquents who organise illegal raves and the indifferent who host big parties ARE NOT WATCHING. They detached themselves long ago from this phenomenon which, for various reasons, they feel has nothing to do with them.”

Every journalist’s perennial ethical challenge is not to succumb to the temptation to over-egg the pudding to grab more attention or to steal a march on rival media. They mustn’t use the specious excuse of “the public’s right to know” as a pretext for buzz and shock.

That way lies a kind of addiction to sensationalism — and all addictions are paths to a place beyond reality.

Can we not think a little more about virtue? The four virtues to which one would like to see all truth-tellers committed are surely as cardinal for good journalism as they are for the Good Life itself — Prudence, Justice, Temperance and Fortitude.

Michael Kirke

Michael Kirke was born in Ireland. In 1966 he graduated from University College Dublin (History and Politics). In that year he began working on the sub-editorial desk of The Evening...